Want to learn how to use it?

Your personal brand is your unique super power

Your products and services can be copied from their features to their benefits, but the uniqueness of your essence is what makes you & your offers magnetic.

"One of the best courses I have ever done."

Alison Deary

Founder & Owner of The Papery

Video

The PB Intensive is fantastic - I feel completely rejuvenated to take my business forward 👍

Caroline Dale ~ The Thesis Coach

Student Feedback

Melanie Britz

"Uncover the jewel that is YOU!"

Janet Knight

Owner of SAFER App

Student Feedback

Jenny

Course curriculum

  1. 01

    • PBI Introduction

    • Awareness

    • Video Editing Tutorial

    • Why is personal branding so important?

    • 🛠 PBI Planner Google Sheet Template

    • 🎥 PBI Planner Tutorial

    • Personal Brand Overview

    • Skills, Talents & Experiences

    • The Role of Video in Personal Branding

    • Self Identity

    • Perception & Projection

    • Understanding Emotional Drivers

    • Archetypes As Your Compass
  2. 02

    • THE EXPLORER

    • Explorer

    • THE SAGE

    • Sage

    • THE INNOCENT

    • Innocent

    • THE CRUSADER

    • Crusader

    • THE OUTLAW

    • Outlaw

    • THE CATALYST

    • Catalyst

    • THE REALIST

    • Realist

    • THE LOVER

    • Lover

    • THE ENTERTAINER

    • Entertainer

    • THE CREATOR

    • Creator

    • THE QUEEN

    • Queen

    • THE CAREGIVER

    • Caregiver
  3. 03

    • Your Growing Investment In You

    • Your Vision

    • Commitment & Purpose

    • Values

    • Clarity For Your Future

    • Making The Investment

    • Discomfort & Comparisonitis

    • Shadows

    • Habits & Beliefs

    • Archetype Compass

    • Ask Your Archetype
  4. 04

    • Your Story

    • Neuro Marketing

    • Your Core Message

    • The Power of Vulnerability

    • Your Micro Stories

    • Expertise & Advantage

    • Values Statements

    • Verbal Expression

    • Ask Your Archetype
  5. 05

    • Your Audience

    • Building Your Avatar

    • Your Favourite Future Client

    • The Guide Archetype

    • Archetype Matrix Cheatsheet PDF

    • Your Customer's Journey

    • Survey Your Audience

    • Your Avatar's Story

    • Speak Their Language

    • Ask Your Archetype
  6. 06

    • The Groundwork

    • Discover your Comrades

    • Differentiation

    • Primary & Secondary Core Message

    • Your Tagline

    • Ask Your Archetype
  7. 07

    • Clarify Your Offers

    • 4 Phases of the Sales Cycle

    • Product Tiers

    • The Free Offer (AKA Bottomless Coffee)

    • Product Pricing

    • The Paid Offers (aka Breakfast, Lunch & Dinner)

    • Verbalise Your Offer

    • Ask Your Archetype
  8. 08

    • Creating Your Presence

    • Visual Identity System

    • Archetype Brand Identity Examples PDF

    • Colour

    • Logo, Typography & Graphics

    • Personal Style

    • Images & Video

    • Your Digital Presence Essentials

    • Website

    • Blog

    • Newsletter

    • Additional Digital Presence

    • Creating Your Presence is a Journey

    • Ask Your Archetype
  9. 09

    • Sales & Marketing Reframe

    • Self Promotions Strategies

    • The Top-Up Offer (Retainers, Repeaters & Referrers)

    • Email Marketing

    • Networking & Direct Outreach

    • Speaker, Author & Guest Expert

    • Organic Social Media Marketing & Paid Advertising

    • Ask Your Archetype
  10. 10

    • Content Categories

    • Product Content

    • Marketing Content

    • Long Form Content

    • Content Research

    • Content Planning

    • 🛠 Long-Form Content Planner Google Sheet

    • 🎥 Long-Form Content Planner Google Sheet Tutorial PART 1

    • Blogging

    • Video

    • Podcasting

    • 🎥 Long-Form Content Planner Google Sheet Tutorial PART 2

    • Call To Action

    • Short Form Content

    • 🛠 Short-Form Content Planner Google Sheet

    • 🎥 Short-Form Content Planner Google Sheet Tutorial

    • Ask Your Archetype

"The course is mind-blowing!"

Willene Sieberhagen

Personal Style Consultant

Student Feedback

Rose McClement

"A must for anyone who wants to own their brand and gain confidence with getting yourself out there."

Zelda Minnaar

Owner - My Wall Tattoos